Ethics And Social Responsibility: Non- alcoholic beverage company
Grazom Natural Drinks and its various stakeholders
will be people committed to a healthy lifestyle. We will recognize the
importance of the environment to healthy living. This will lead to us living an
honest and fair life.
By investing in Annapolis, the capital of Maryland, Grazom
Natural Drinks will play its role as a good corporate citizen of the city, the
Washington-Baltimore Metropolis, and the United States. This will not only be
guided by its obligations to the rules and regulations of these societies, but it
will be self-regulation because of values held dear.
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Grazom Natural Drinks will contribute to employment in
the metropolis by offering jobs directly to permanent and temporary staff in
the area. Most of these people will be based at its plant that will be making
the drinks. Others will be involved in marketing activities in the area and
beyond.
Most of the multicultural staff of Grazom Natural Drinks
will be recruited from residents of Washington-Baltimore Metropolitan Area. The
others will mostly be sales staff recruited on a needs basis and based in their
areas of jurisdiction. Diversity, and if need be, affirmative action, will be
considered during talent spotting and development.
Grazom staff will be remunerated above minimum
salaries and wages. They will have safe working environment, with permanent employees
performing supervisory roles right from the star. The organization structure
will grow to include not only the core functions of production, marketing and
finance, but also distribution, sales, and human resources.
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Employees will be given chances to advance their
careers through various training opportunities organized by the company. They
will be encouraged to join credit unions for self-improvement and to bring the
best labor practices to the workplace.
The company’s products will be made from rare fruits
grown from all over the world. Fair prices will be paid to the farmers who will
be guided to grow healthy fruits free from certain chemicals. Many people
around the world abandon farming because of exploitation by certain multinational
companies. Grazom Natural Drinks will ensure farmers of the chosen fruits
receive fair rewards for their efforts.
Some chemicals used in various farming methods
contribute to unhealthy societies all over the world. Some of these chemicals
have been blamed for various modern diseases. Chemicals also contribute to
environment degradation by sipping into underground water and spreading to the
world’s waters.
Grazom Natural Drinks will encourage organic fruit
farming among its suppliers who will be spread throughout the world. Natural
manure formulae will be used to get the most of the natural flavors of the
various fruits. This will have less impact on the environment, preserving and
recycling the world’s resources. In so doing, Grazom will be reducing its
carbon footprint.
Processing of the fruits will be done in aseptically
clean environments to ensure the drinks are not contaminated. Use of the best
health and safety recommendations of the various regulatory bodies will be
strictly adhered to. FedEx, one of the leading logistics company, will also
provide aseptically clean environments for the handling and transportation of
the raw materials and products.
There will hardly be any unnatural ingredients in the
drinks. No sweeteners will be used in the drinks. Only a little water will be added,
most of the water being natural from the fruits. Consequently, the company will
be able to easily expand even in areas with little water.
Grazom Natural Drinks will outsource printing of
packaging material to printing and packaging firms that use recyclable paper
and plastic. Such resources like trees take long to nurture and mature and
should not be cut just for the sake. Grazom will volunteer to care for forest
acreage in the various areas it operates in, including tree planting
activities.
Grazom will be involved with community organizations
such as credit unions, cooperatives and sportspeople to promote healthy
lifestyles in various communities. The company drinks that target all members
in the community will be from natural flavored, low sugar drinks because it
believes that people should live healthy lives. We shall shun drinks that do
not enhance healthy.
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Since prevention is better than cure, the company will
be involved in such activities like communal environment conservation and
sports activities. Such activities will include tree planting and road racing. The
company will provide some of its drinks free during such events. It could also
offer cash rewards to winners of various sporting events.
Senior company staff will have capped expense accounts
to entertain people who may benefit the company in terms of new business. The
benefits of the accounts will be reviewed from time to time with regard to
their use and benefit to the company.
Directors and staff at Grazom Natural Drinks will be
discouraged from accepting gifts from competitors, suppliers (existing or
potential), or other persons with vested interest in the company. Since such
gifts can easily be viewed as bribes, staff and directors will be required to
declare any gifts from such companies or individuals.
Ethics and social responsibility will be adopted
throughout Grazom Natural Drinks to reflect various areas the company and its
various stakeholders hold dear; including healthy living, environment and
fairness.
References
Abrams, R, 2015. Successful Business Plan 6th edition:
Secrets and Strategies. Palo Alto: PlanningShop.
Hartman, L, DesJardins, J, and MacDonald, C, 2013. Business
Ethics: Decision Making for Personal Integrity & Social Responsibility, 3rd
ed. New York: McGraw-Hill/Irwin.
McAlister, D T, Ferrell, O C, and Ferrell. 2010. Business
and Society: A Strategic Approach to Social Responsibility, 4th ed.
Boston: Cengage Learning.
Vogel, D, 2006. The Market for Virtue: The Potential
and Limits of Corporate Social Responsibility. Washington, DC: Brookings
Institution Press.
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