Based on what you’ve
learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment
questions below. Submit the completed template in the Week 10 assignment
submission link.
1. Customers
Who are the current
customers/users? Include information related to demographics, psychographics
and buying behavior, price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as
whether the brand is trying to appeal to a certain social or cultural group and
how customers perceive the product/brand. It’s also possible to include demographic
information related to: age, educational attainment, geographic area, gender,
race, employment status and/or home ownership. Additionally, you can discuss psychographic
information which includes those attributes that relate to personality, values,
attitudes, interests, or lifestyles of people. This area is also related to situational
life stages as well as customer beliefs, and how customers want to see themselves
and be perceived. Some examples of psychographic groups include video gamers,
soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages
include: retirees, new homeowners, college students and new parents. Be aware
that some products/brands may appeal to a wider customer base than others.
[Insert response]
What do the customers
buy/use?
[Insert response]
What changes can the
company/brand expect in the future? How can the company/brand better serve its
customers? Include information about potential opportunities and threats.
For
example, you could include information about the current demand for the
product/brand, and how it is changing or has changed including possible
variations or modifications in the future. You may also determine/discuss if
the brand/company can take advantage or has taken advantage of the changes. It’s
also possible to consider and talk about whether the product/brand is a less
expensive substitute, perhaps, or maybe a product/brand that is easier to use
with more features.
[Insert response]
2. Company
[This is what the
brand is currently.]
Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment?
Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment?
[Insert response]
[This is what the
company/brand needs to become.]
How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.
How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.
[Insert response]
3. Context
Define the current
business environment. Include information about political, legal, economic
technological and societal factors that may influence sales.
For example: You could perhaps discuss the current trends
and conditions for this Industry and for the brand. It’s possible to include
information about how the Economy affects this industry. This could include changes
in income: are people losing jobs, or getting paid more? Changes in spending habits could be considered
as well. Other factors such as use of public transportation and shopping online
may also be relevant. Whether or not the product is high-tech, or state-of-the-art
can be also be included in describing the context. For example, are there other
companies producing new versions of the product? Is the market changing
quickly? How is technology affecting this product or service? Are there any new
laws that may affect the brand?
[Insert response]
4. Collaborators
Define the business
partnerships. Does the company/brand have any current partnerships? What other
company/brand may be a good partner for them?
[Insert response]
5. Competitors
Who are the main
competitors?
[Insert response]
6. Recommendations
Based upon the
analysis you just completed in this worksheet, what are three (3) key
recommendations that you could pass along to Management regarding the future
direction of the company you selected?
1. [Insert response]
2. [Insert response]
3. [Insert response]To order quality, original writing or research, please skip this way
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